To celebrate the re-launch of adidas originals most iconic shoes that have ever been made, by any brand in history, we created a campaign to inspire Asian youngsters to have key values in life together with Kiko Mizuhara, Jackson Wang, Eason Chan, Angela Baby, Lu Han, Fan BingBing and Yang Mi.
Because Icons are made, not born.
Agency: Hypebeast
Role: AD Freelance
Role: AD Freelance
Creative Direction: Enric Soldevila
Director: Crystal Choi
Team: Baimu Studio + Crystal Choi + Enric Soldevila
Director: Crystal Choi
Team: Baimu Studio + Crystal Choi + Enric Soldevila
· Key Visuals // Print campaign & Social ·
